From 2009-2017, I had the privilege of being the designer of Torch Magazine, the alumni publication for Lee University, a liberal arts school in Cleveland, TN. If you've never been to Cleveland, it's right between Knoxville and Chattanooga in eastern Tennessee. It's in my hometown, and it's my alma mater. There's a personal connection to the university, and that definitely contributed to the work I did.
The magazine went out quarterly to about 25,000 alumni of the 100-year old school around the United States. There was a wide range of readers, from potential students being courted by the school (and their parents), to alumni who graduated in the 1950s.
This wide readership framed how I needed to design the magazine. Anything too experimental wouldn't go over well with some of our older alumni, but it needed to be well designed enough to captivate the attention of our recent alumni too.
TRAINING WHEELS COME OFF
Prior to 2009, I had used InDesign, but never more than just to play around and learn what it could do. At that point, I'd done plenty of ads, and other magazine work, but much of it was done in Photoshop. (In hindsight, I was punishing myself doing that!)
When I was hired to take over the design of Torch in 2009, I was thrilled, but admittedly a bit terrified. I graduated in 2008, and had done a few recent projects for Lee, but this would be my first consistent design project with them, and little did I know that it would last for the next eight years.
Spot illustrations, December 2015
These spot illustrations are for an article about the annual Department Alumni Awards. There is one spot illustration for each department represented.
Spot Illustrations - December 2015
These spot illustrations are from a story where a student reminisces on their trip to Colombia. The idea with these spot illustrations were to be rough sketches that the student might have made in their sketchbook while they were journaling during their trip.
MORE SPOT ILLUSTRATIONS
There's a lot more than what is above, click to see Full Issues.